Not all saffron is equal – fresh harvest means better aroma, flavor, and potency:
| Â Factor | Â Pure Kashmir Kesar | Â Common Market Brands |
| Â Harvest Time | Â Current season only | Â Previous or mixed seasons |
| Â Processing | Â Swift, gentle, careful | Â Bulk, possibly delayed |
| Â Potency | Â Maximized aroma, color | Â May have lost aroma or flavor |
Our promise: you always receive saffron at peak freshness.